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企业品牌策划、CI整合与优化 CIS三大识别系统企业形象即CI（corporate identity）始于1908年（德国）贝塔.倍高斯的AEG项目理论，而CI或CI创造实绩效益始于1956年（美国）艾利奥特.诺伊斯实施的IBM设计计划之时。 CI在60年代引入日本，日本人把CI深入到企业管理之中，由西方的CI限于视觉设计扩展为MI（企业理念），BI（行为规范），VI（视觉设计），三者构成为CIS体系。 Three Identification Systems of CIS The concept of CI first appeared in the AEG project theory proposed by the German Beta Pegauss[E1] in 1908, while it first produced benefits from the IBM design plan implemented by Elliott Noyce, an American, in 1956. In 1960s, CI was introduced into Japan. Later it was deeply involved in the corporate management of the country, expanded from visual design, which is what the West did, to MI (management idea), BI (behavior identity) and VI (visual identity), three of which constitute the CIS system. 中智的CI模式，（融入CI管理系统和CI传播系统） CI在90年代初引入中国，在中国进入市场经济后掀起了企业CI热，在中国的CI初级阶段，企业往往注重形式，忽视国情和企业内在的东西，不少企业把CI当成一种形式或业绩对待，往往CI导入后缺乏执行和管理的手段。中智历经数年为企业导入CI，深入到企业之中。创建了含执行CI管理与CI传播的CIS体系。实践证明，中智创建的CI+CI管理+CI传播的“中智CI模式”，将会对企业全面导入CI起到解决问题的真正效果（见图所示） CI Mode by ZhongZhi (with CI management system and CI disseminating system) CI was first introduced into China in late 1990s, and after that, the heat wave of CI swept Chinese enterprises following practice of market economy in the country. In the early CI stage in China, enterprises always focused on the formality, but ignored the national reality and corporate internal management. Some even considered CI something superficial or a sort of performance. Consequently, implementation and management means was not in place after CI introduction. ZhongZhi spent years on introducing CI into enterprises and making it part of the corporate fabrication. It established CIS system covering CI implementation and management and CI dissemination. Experience proves that “ZhongZhi CI Mode”, which consists of “CI+CI Management+CI Dissemination”, can wholly play its role in solving problems. 企业运作模式企业导入CI，应以企业实际情况出发，选定最佳导入时期，还要针对企业自身条件作出判断，如企业产品质量及市场前景等硬件是否适应市场竞争条件。CI不是万能，要因地制宜，就如同一个人身体不好，穿得再绅士，也提不起精神。因此，企业在CI导入前，应解决自身存在的产品与产品结构等问题。中智创建的“企业运作模式”是帮助企业自我检验，适应产品入市即产品概念——商品交易即商品概念——品牌扩张即品牌概念。企业运作模式图表如下： Corporate Operation Chain CI should be introduced into enterprises on the basis of their situations. To do that, optimal time should be selected and conditioned, such as whether the product quality and market perspective can get accustomed to the competition, should be judged. Like a person whose health is poor, no matter what clothes he wears, he would not remain high spirit. The same is true of CI, which can’t offer universal solutions, but ones based on the realities. Therefore, an enterprise should first solve the problems existing in products and products structure before it adopts CI. The Corporate Operation Chain designed by ZhongZhi can help enterprises self-examine, which consists of “product concept” that introduces products into the market, “commodity concept” that tells the commodity trade and “brand concept” that aims at brand expansion. 无锡市中智策划传媒有限公司，品牌策划，CIS/VIS设计，专卖店设计，包装设计制作，礼品设计制作，活动策划执行。 www.cisd.com.cn 0510-82711116

企业品牌策划、CI整合与优化

CIS三大识别系统
企业形象即CI（corporate identity）始于1908年（德国）贝塔.倍高斯的AEG项目理论，而CI或CI创造实绩效益始于1956年（美国）艾利奥特.诺伊斯实施的IBM设计计划之时。
CI在60年代引入日本，日本人把CI深入到企业管理之中，由西方的CI限于视觉设计扩展为MI（企业理念），BI（行为规范），VI（视觉设计），三者构成为CIS体系。
Three Identification Systems of CIS

The concept of CI first appeared in the AEG project theory proposed by the German Beta Pegauss[E1] in 1908, while it first produced benefits from the IBM design plan implemented by Elliott Noyce, an American, in 1956.

In 1960s, CI was introduced into Japan. Later it was deeply involved in the corporate management of the country, expanded from visual design, which is what the West did, to MI (management idea), BI (behavior identity) and VI (visual identity), three of which constitute the CIS system.

中智的CI模式，（融入CI管理系统和CI传播系统）
CI在90年代初引入中国，在中国进入市场经济后掀起了企业CI热，在中国的CI初级阶段，企业往往注重形式，忽视国情和企业内在的东西，不少企业把CI当成一种形式或业绩对待，往往CI导入后缺乏执行和管理的手段。
中智历经数年为企业导入CI，深入到企业之中。创建了含执行CI管理与CI传播的CIS体系。实践证明，中智创建的CI+CI管理+CI传播的“中智CI模式”，将会对企业全面导入CI起到解决问题的真正效果（见图所示）
CI Mode by ZhongZhi (with CI management system and CI disseminating system)

CI was first introduced into China in late 1990s, and after that, the heat wave of CI swept Chinese enterprises following practice of market economy in the country. In the early CI stage in China, enterprises always focused on the formality, but ignored the national reality and corporate internal management. Some even considered CI something superficial or a sort of performance. Consequently, implementation and management means was not in place after CI introduction.

ZhongZhi spent years on introducing CI into enterprises and making it part of the corporate fabrication. It established CIS system covering CI implementation and management and CI dissemination. Experience proves that “ZhongZhi CI Mode”, which consists of “CI+CI Management+CI Dissemination”, can wholly play its role in solving problems.

企业运作模式
企业导入CI，应以企业实际情况出发，选定最佳导入时期，还要针对企业自身条件作出判断，如企业产品质量及市场前景等硬件是否适应市场竞争条件。CI不是万能，要因地制宜，就如同一个人身体不好，穿得再绅士，也提不起精神。因此，企业在CI导入前，应解决自身存在的产品与产品结构等问题。中智创建的“企业运作模式”是帮助企业自我检验，适应产品入市即产品概念——商品交易即商品概念——品牌扩张即品牌概念。企业运作模式图表如下：
Corporate Operation Chain
CI should be introduced into enterprises on the basis of their situations. To do that, optimal time should be selected and conditioned, such as whether the product quality and market perspective can get accustomed to the competition, should be judged. Like a person whose health is poor, no matter what clothes he wears, he would not remain high spirit. The same is true of CI, which can’t offer universal solutions, but ones based on the realities. Therefore, an enterprise should first solve the problems existing in products and products structure before it adopts CI. The Corporate Operation Chain designed by ZhongZhi can help enterprises self-examine, which consists of “product concept” that introduces products into the market, “commodity concept” that tells the commodity trade and “brand concept” that aims at brand expansion.